 Pay Per Click Campaign Management Campaign Management
Pay Per Click marketing, while a relatively recent addition to online marketing, is fast becoming an essential component of all marketing campaigns and the mainstay of many businesses' online promotional activities.
Using our experience, we can eliminate the learning curve and time involved in doing creating the campaign yourself and deliver targeted campaigns on Google Adwords and Overture. This will enable you to reach more people more cost effectively and we will be able to monitor the results on a daily basis allowing us to continuously improve the adverts, adjust the key phrases used and manage the activity on your behalf saving you time and money. The service that we offer consists of:
Campaign planning and set-up:
we will establish the Pay Per Click campaigns for you with the relevant providers. The planning phase establishes the focus for the campaign and includes setting the budget, cost per click and traffic objectives together with recommendations on providers to use and its overall format
Keyword research:
we can work with you to generate a list of highly targeted keywords and keyterms which will focus on getting click throughs for you. Using specialist tools and techniques, we will identify the search phrases being used to find your product or service offerings and niche keywords which will offer you lower costs per click
Advertisement creation:
we write the copy for the advertisements with each advert being tailored to the specific keywords / key phrases being used
Full tracking:
We organise the tracking element so that click through levels of each provider and keyword combination are available to hone the campaign and calculate the return on your investment
Landing page development:
It is important that the page to which the advert links will re-inforce your sales message and then will direct the customer to the next desired step towards the final sale
Campaign Management:
Let us manage the campaign on a daily basis on your behalf making sure that any modifications happen quickly and providing full feedback
There will be constant feedback and reporting during the campaign which may be a single targeted campaign aimed at promoting a special product or service, or may be an ongoing campaign looking to increase overall awareness of your business and increased levels of sales over a longer period.
The Pay per Click Campaign Management is charged in two parts:
There is a one-off set-up fee to establish the keywords, the accounts, all relevant adverts and attractive landing pages and then an optional monthly management charge to cover the ongoing work and reporting, should you be looking for ongoing optimisation of your campaign.
We also offer other elements of Website promotion which together will make sure that your website is found by customers looking to buy.
To discuss how you would like your website to be found more easily ahead of your competitors, email our PPC specialists today.
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