 Pay Per Click Campaigns (PPC)
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Pay Per Click advertising (otherwise known as Pay per Performance or Search advertising), like many elements of website promotion, is a relatively new addition to the online marketing arsenal. It is, however, fast becoming an essential component of all marketing campaigns and the mainstay of many businesses' online promotional activities.
What is Pay per Click?
Pay per Click is a type of search marketing where advertisers create an advertisement and then pay a set amount every time that ad is clicked by a prospect - hence "Pay Per Click"! They are then taken automatically to the advertiser's website.
The ads primarily appear next to the results of a Search Engine when someone has searched on a specific term and are ranked according to how much a company has bid for certain words or phrases. The highest bidder on a specific keyword gets the top position when a user searches for that keyword.
What does Pay Per Click offer?
Pay Per Click is a competitive environment which allows you to market your company against others in your field. The main benefits are:
INSTANT:
as soon as you start the campaign, your adverts will appear on the relevant Search engine results so you are able to start up a campaign in a short space of time. For best results, we do recommend careful planning in advance to avoid wasting money and opportunities.
TARGETED:
if the keywords and the adverts are correctly chosen and constructed, you can achieve a very targeted campaign aimed exactly at the audience you are looking to attract.
CONTROL:
you can choose how much you wish to spend at any point and you can use as wide or as narrow a range of keywords as you require in order to attract the kind of visitors that you want
Pay Per Click does, however, mean that should you decide to stop your account then the visibility of your business via this medium stops immediately as well. It is for this reason that we also recommend taking on Search Engine Optimisation as part of your Website Promotion activities which is a more long-term process.
Campaign Management Solution
Setting up and managing the campaigns while ensuring that the most effective PPC providers and keywords are used can be a difficult and time consuming task. Each of the PPC providers work in a slightly different way and bids for a particular keyphrase change on a regular basis whilst ensuring that you are using the best key phrases is always important.
We are able to offer a service whereby we set up and manage the campaign according to your criteria thus allowing you all of the benefits without the time consuming preparation and management. We can set up 100s of specific keywords or phrases in order to target both wide and narrow at the same time, while you only pay if someone clicks on your advert. Specifically, the services we offer cover:
- Campaign set-up
- Keyword research
- Advertisement creation
- Full tracking
- Landing page development
- Full Campaign Management
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