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Email Marketing

Email marketing should always play an integral part of an emarketing communications plan and, if used correctly, can be exceptionally powerful in acquiring, retaining and educating customers and prospects as well as developing long-term profitable relationships with their customer base.

Uses of email marketing

People often only think of newsletters when they think of email marketing and certainly this is an excellent use of the technology, in distributing information of interest to current and future clients alike.

However there area variety of other uses of email marketing which are equally valid and make up a full set of campaigns, though it is important not to send too many emails and over burden the list members.