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Legal points to remember

With such powerful benefits, it is unsurprising that more and more businesses are employing email marketing as a central part of their business development activities, both in B2B and B2C markets. However, at a time when SPAM and privacy of personal information are often in the news, it is important to ensure that any email campaign conforms to both legal and ethical requirements and does not compromise its position with its potential customers.

It is important then to ensure that any email list used (your own or rented) consists only of opt-in addresses and that the email message sent contains key contact elements such as a link to your Privacy policy and a contact number together with the ability to unsubscribe from your list. Ensuring these elements are in place will create a more trusting environment in which to communicate your message.