 Link Management
Link building is one of the most important elements in the Website Promotion portfolio and is critical to improve the ranking of pages and websites within certain search engines. In addition, it is one of the best ways of getting increased numbers of relevant visitors who have discovered your business through related websites.
The goals and benefits of embarking on a link management programme are one and the same and can be categorised as shown below:
Higher rank in Search Engine results
Search Engines are looking for sites which are useful and relevant to the term being searched on. Therefore, the logic is that if larger numbers of websites are linked to yours, this indicates your website is an important source of information.
Larger number of visitors
With many more ways leading to your website, the likelihood is that people will find it easier to arrive at your website and hence your visitor numbers will increase
Higher percentage of targeted visitors
With more relevant websites linking to yours, the visitors arriving from these sites are more likely to be interested in the products or information that you offer.
Increased levels of business
With more visitors who are more interested in your products, coupled with a greater presence in the Search Engines (the Internet's favourite method of locating new websites), you cannot help but get more business!
In certain cases, link building activity will be more effective if you also offer reciprocal links - that is you offer to add a link to another web site if it links to your site. Clearly this is not advisable with direct competitors but with a little searching there are many complementary and industry specific websites which will be interested in "spreading the word!"
There are many links page generation scams and link pyramid schemes where other website owners agree to add your link and you agree to publish the same links page as them. Search engines can spot this scam and could penalise or blacklist your site if you were to be a participant.
We offer Link Building either as a standalone focused service or as part of our Website Promotion Service depending on your needs. In both cases, the service includes:
- Campaign set-up
- Keyword research
- Advertisement creation
- Full tracking
- Landing page development
- Full Campaign Management
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